2020 Spring Meeting
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2020 Spring Meeting

March 1-3 / La Quinta, California


The Program

Keynote Speaker: Jeff Tippett

Keynote Speaker: Jeff Tippett

Jeff Tippett

Presidential Persuasion: The Future of Leadership in this New Decade of Millennial Ascendancy, Automation and Artificial Intelligence

Monday, March 2, 2020

The new decade ahead brings equal amounts of excitement and uncertainty. For the first time ever, millennials will constitute the largest share of the workforce. Automation and artificial intelligence will become more prominent than ever. And many leaders are ill-equipped to understand these changes.

So, what if understanding the trajectory of the workforce has less to do with futurism or the facade of a crystal ball, and more to do with historical context? The American workforce has faced similar shifts throughout the past century. And, in each shift, one thing has remained constant and has given leadership success: A focus on valuing and leading people.

Presidential Persuasion equips emerging and current leaders, and even those at the pinnacle of their career, with tools to make them successful into the 2020s and beyond by exploring the following:

  • Confidence to lead in an uncertain and new decade by exploring the historical context
  • Concrete tools to lead, through the three P’s: Passion, Perspective and Persistence
  • Inspiration based on the leadership of some of the nation’s most courageous presidents

In a decade that appears to be focused on values external to actual people, this keynote helps leaders return their focus to the people that are around them and offers concrete tools to lead in gap areas – all while inspiring them to make the 2020's their best decade of leadership yet.

About the Speaker

Known to many as Mr. Persuasion, Jeff Tippett wrote the book on persuasive communications.

Speaking to international audiences through keynotes and seminars, Jeff helps attendees increase their effectiveness, gives them powerful tools to help reach their goals, and empowers attendees to positively impact their organizations or businesses.

His second book, Unleashing Your Superpower: Why Persuasive Communication Is The Only Force You Will Ever Need, boldly declares we all live or die based on our ability to persuade. It is an Amazon #1 best seller.

In 2014, Jeff founded Targeted Persuasion, an award-winning public affairs + communications firm. He has worked with renowned brands Airbnb, The National Restaurant Association, The League of Women Voters, The League of Conservation Voters, and numerous others. Other industry experts have validated Jeff’s work with numerous awards including the prestigious American Advertising Award.

Jeff is the host of Victory by Association, a podcast designed to share association success stories to help inspire association executives.

Jeff’s third book, Presidential Persuasion: The Future of Leadership in this New Decade of Millennial Ascendancy, Automation, and Artificial Intelligence, is scheduled for a February 2020 release. This book is designed to help leaders navigate the future of work and leadership in 2020 and beyond.

The heart and soul of Jeff’s presentations is the emotional story he tells of adopting his youngest daughter from Haiti as the country’s government collapsed. Through this near-death experience of navigating civil unrest and institutional bureaucracy in a third-world nation, Jeff learned valuable lessons in how to persuade others without ever manipulating. Jeff unpacks these secrets of the superpower of persuasion in every presentation.


For the most up-to-date meeting schedule, please refer to your pocket schedule located behind your name badge. Previously issued schedules may no longer be current.

Sunday, March 1, 2020

7:30am–9:30am First Board of Directors Meeting
(Board members only)
Fiesta 3,4
9:30am–10:45am SPS Committee Fiesta 6
10:45am–12:00pm Third Party Certification Committee Fiesta 6
12:00pm–7:00pm Registration Fiesta Foyer
12:30pm–2:00pm Fire Sprinkler PLC Meeting Fiesta 6
2:00pm–3:30pm Code Policy Committee Meeting Fiesta 3,4
3:30pm–5:00pm Technical Steering Committee Fiesta 6
5:30pm–7:00pm Opening Reception Morgan Lawn

Monday,March 2, 2020

7:00am–9:00am Registration Fiesta Foyer
7:30am–9:30am Monday Breakfast Presentation
Keynote Speaker: Jeff Tippett
Fiesta 1,2,5,7
9:45am–11:15am CPVC PLC Meeting Fiesta 3,4,6
10:00am–11:15am Conduit PLC Meeting Fiesta 8
11:30am–12:30pm Lunch Main Lawn
12:30pm–2:30pm Polyolefin Pipe PLC Meeting Fiesta 3,4,6
12:30pm–1:30pm ABS PLC Meeting Fiesta 8
1:30pm–2:30pm TIPS PLC Meeting Diego Rivera 1
2:45pm–3:00pm Afternoon Break Fiesta Veranda
3:00pm–4:15pm Cements PLC Meeting Fiesta 3,4,6
3:00pm–4:15pm Marketing/PR Committee Diego Rivera 1
4:15pm–5:30pm Final Code Policy Committee Meeting Fiesta 8
6:00pm–7:00pm Reception Main Lawn

Tuesday, March 3, 2020

7:00am–8:45am Tuesday Breakfast/PPFA Business Meeting Fiesta 1,2,5,7
9:00am–10:30am PVC PLC Meeting Fiesta 1,2,5,7
9:00am–11:30am Task Force Meetings (As needed) Diego Rivera 1
10:30am–11:30am Final Board of Directors Meeting Fiesta 3,4
12:30pm–5:30pm Golf Tournament La Quinta Resort
Mountain Course
6:00pm–7:00pm Closing Reception The Studios

Activities & Networking

Mountain Course, La Quinta, California

Golf Tournament

On Tuesday afternoon, PPFA will host its semi-annual golf tournament on the La Quinta Resort & Club Mountain Course.

Note: Boxed lunches will not be provided.

Check out the course

The Hotel

Westin Hilton Head Island Resort & Spa

La Quinta Resort & Spa

Recharge and maximize your event while staying in beautiful La Quinta Resort & Club

La Quinta Resort & Club offers three types of Guest Room accommodations at $309/night*:

Resort Casita King
Spa Studio King or 2 Queens
Poolside Casita King or 2 Queens

*Plus tax

See room description and amenities

All rates are subject to an applicable sales tax, currently set at 14.24%, and a tourism fee & tax of 1.24%. The resort fee has been waived. Resort amenities include unlimited use of the gym, in-room coffee service, complimentary high speed internet access in guest and meeting rooms, shuttle to PGA West Golf Course, use of driving range including balls, golf bag storage, lawns games, complimentary self and valet parking.

  • Guest check in time:  4:00 pm
  • Guest check out time: 12:00 pm

The discounted PPFA hotel rates are available from Thursday, February 27 - Thursday, March 5, 2020. Members are encouraged to take advantage of the discounted room rate on the dates before or after the meeting for some much needed R&R.

Reserve Your Room

Book Online or Call 800-598-3828

Indicate that you are with the PPFA 2020 Spring Meeting to obtain the discounted rate. Please note: A 7-day cancellation is required for a refund of this individual deposit.

The cut-off date for reservations is Thursday, February 6, 2020. Reservations made after this date will be made on a space and rate available basis.

General Info

Attendance Policy

Product Line Committees: Attendance at these meetings is open to PPFA members that manufacture the applicable product or related product(s). If a member does not manufacture the applicable product or related products, permission must be received from the appropriate PLC chairman to attend the meeting. Non-member guests at PPFA meetings must manufacture the applicable product or related product(s) AND must receive permission from the appropriate PLC chairman to attend a PLC meeting.

Code Policy Committee: The Code Policy Committee meetings are open only to PPFA members and Code Policy Committee delegates and alternates unless permission is granted to others by the Chairman.

General Membership Session: At each semi-annual PPFA meeting, there will be at least one general membership session where Association business is conducted. At these sessions, only Association members in good standing are allowed to participate. At the Spring Meeting, Association business will be conducted on Tuesday, March 3, 2020.

What to Wear

All PPFA meetings and events are resort casual. The following attire may be worn:

  • Men: slacks, open neck, banded color or polo shirts, sweaters, walking shorts. No ties or jackets are necessary.
  • Women: slacks, skirts, blouses, sweaters, walking shorts, open neck, banded collar or polo shirts are appropriate.

Meeting rooms tend to be cooler than the outside temperature. A light jacket may be necessary for your comfort.

IRS Guidelines

IRS guidelines limit the deductibility of certain food and beverage costs to 50% of their actual cost. For the purposes of this meeting, 57% of the total registration fee is estimated to be food and beverage cost.


La Quinta Resort & Club

La Quinta Resort & Club

Early Bird Registration Saves Money!

Once again, PPFA offers you the added value of Early Bird Registration savings.

Register on or before Monday, January 13th deadline:

  • Member: $900
  • Guest: $1,000

Register after deadline:

  • Member: $950
  • Guest: $1,050

Register Online

To register by mail or fax: Please complete and submit the PPFA 2020 Spring Meeting registration form. Include additional registration fees and handicaps if you and/or your spouse/companion are playing in Tuesday’s golf tournament.

Mail or fax your meeting registration with check or credit card payment to PPFA. Payments may be submitted separately for faxed registrations.

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